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BY-HEALTH and BASF Enter into Strategic Collaboration for Joint R&D of Precision Nutrition Solutions


2017-5-23

Lead: "Precision Nutrition" is a significant development trend of the global nutrition industry. To jointly push ahead the R&D collaboration and market development of precision nutrition, the leading brand of dietary supplements BY-HEALTH and the global nutrition industry leader BASF signed a ten-year R&D strategic collaboration agreement in the "13th China Nutrition Science Congress" on May 23, 2017.

 

        On May 23, 2017, BY-HEALTH, the leading brand of dietary supplements, and BASF, the global nutrition industry leader, reached a ten-year R&D strategic collaboration agreement in the "13th China Nutrition Science Congress". Both parties agree to make joint efforts in the technical R&D and market application of precision nutrition, promoting the substantial development of precision nutrition in the market.



"Precision Nutrition" is a significant development trend of the global nutrition industry

        In recent years, scientists have found that personalised nutrition intervention could be a more effective way to prevent and control diseases. The United States launched a Precision Medicine Initiative in 2015. And the "Precision Nutrition", as an integral part of the "precision medicine", has become a significant trend of the global nutrition industry. In October 2016, the Outline of the Healthy China 2030 Plan was issued by China's State Council, a move that lifted citizens' health to the national strategic level.

        Under the guidance of the national policy, the nutrition and health industry ushers in a new period and numerous opportunities for its development, making "Precision Nutrition" a focus of the industry. As an important means of intervention that can effectively promotes human health and prevent diseases, "Precision Nutrition" will play a proactive role in improving the overall level of the national nutrition and health as well as the quality of life, and will grow with a huge space in the future.


BY-HEALTH and BASF further their collaboration in "Precision Nutrition"

        Both BY-HEALTH and BASF are representatives of the industry in the "Precision Nutrition" field. In recent years, BY-HEALTH has worked closely with authoritative nutrition and health research institutes and organisations at domestic and oversea, making sustained efforts in "PrecisionNutrition". In the Nutraceutical and Functional Food Asia Pacific Summit 2016, BY-HEALTH proposed "Precision Nutrition" as the core R&D strategy for the first time. Dr. Zhang Xuguang, Director of the Science and Technology Centre of BY-HEALTH, pointed out that products and technology R&D for "Precision Nutrition" is the key task in BY-HEALTH's current R&D strategy. BASF, the world's largest chemical company headquartered in Germany, is the global leading supplier of nutritional ingredients. In recent years, through global technology R&D and professional know-how network, BASF has developed targeted solutions that improve daily dietary nutrition and the quality of life for the elders, establishing its global leading position in "Precision Nutrition".

        Both BY-HEALTH and BASF are attaching great importance to the future development of "Precision Nutrition". In addition to existing cooperation in raw material supply, they have now built new R&D strategic partnership to jointly push ahead R&D cooperation in "Precision Nutrition". Subject to the R&D strategic collaboration agreement, BY-HEALTH and BASF will make full use of their respective advantages in products and raw materials, and exert joint efforts in the development of customized materials with the aid of technologies and in technical cooperation and achievement transformation projects. For example, joint efforts will be made in R&D of personalised vitamins raw materials and products; in undertaking the BY-HEALTH's 2017 nutritional science research fund research project – "Clinical study on whole nutrition formula of muscle attenuation syndrome"; and in the R&D of "Precision Nutrition" solutions covering products and technologies. Furthermore, the parties will also work together in market information sharing and brand activities to vigorously propel the market-oriented education and development of "Precision Nutrition".


"Precision Nutrition" R&D strategy to be implemented to create greater health value for customers  

         BY-HEALTH will keep focusing on innovative R&D of "new health claims, new raw materials and new technologies", further its collaborations with the authoritative nutrition and health research institutes and organisations globally, arranging and undertaking R&D activities concerning "Precision Nutrition" on the strength of the “Open innovation R&D cooperation platform”. It aims at developing itself gradually from a single product provider to an integrated health intervention solution provider, creating greater health value for customers. 


About BY-HEALTH

        Established in October 1995, BY-HEALTH introduced dietary supplements into Chinese indirect selling market systematically in 2002 and has grown into a leading brand and iconic company in this industry. So far, its raw materials have been imported from 23 countries, and five exclusive raw material supply bases have been established in countries such as Brazil and Australia, with its own organic farms under construction in the meantime. BY-HEALTH has been seeking the high-quality raw materials globally, and is becoming the 'United Nations' of superior nutrition supplements which gathers their essence worldwide. In August 2010, Yao Ming, a former NBA superstar, signed to become the media spokesperson of BY-HEALTH. On December 15, 2010, BY-HEALTH went on public listing on the GEM in Shenzhen Stock Exchange. Further information at www.by-health.com


About BASF

        At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.