Consulting No. 4000-916-916
Stock code 300146
BY-HEALTH proposes to purchase Life-Space, an Australian probiotic brand, with less
than A$ 690 million
On January 31, BY-HEALTH Co., Ltd, a Chinese leading brand in dietary supplements, issued a notice announcing the proposed acquisition of 100% equity capital of Life-Space Group. The total consideration for this transaction is proposed to be no more than A$ 690 million and the final transaction price will be adjusted according to Share Sale Agreement and require review by the Company's Board of Directors,the stockholders' meeting and regulatory approval.
Scene of signing ceremony
Established in 1993, Life-Space Group is one of the largest enterprises in Australian probiotic market. Life-Space is the main brand of the Group, covering all ages of population. It entered the Chinese market through "cross-border e-commerce" in 2014 and now has accumulated good reputation and brand foundation both in Australia and China, gaining popularity among consumers in the countries.
In recent years, the probiotic market has gained rapid development and popularization in the world. According to Euromonitor’s data, the global market of probiotic products (including probiotic supplements and probiotic yoghourt) reached approximately $ 36 billion in 2017, while the Chinese market (including probiotic supplements and probiotic yoghourt) reached approximately ¥ 45.5 billion, estimated to grow to ¥ 89.6 billion in 2022. The market of probiotic supplements has become one of the fastest growing market segments of healthy food.
With the awakening of global consumer health consciousness and the maturity of market, the consumption demand also escalates and the market of dietary supplements tends to be more segmented and individualized. Lin Zhicheng, CEO of BY-HEALTH Co., Ltd, said that the purchase of Life-Space Group was the Company’s important action in market segment layout in the world and also a key initiative after it introduced three market strategies - "Large Individual Product" model, "e-commerce branding" and cross-border e-commerce.
BY-HEALTH remarked that the purchase will fully integrate the resources and advantages of Life-Space Group in probiotic market segment, in order to achieve the synergistic effect of the both sides in products and business, and explore new development opportunities.
"We buy the future and the enlargement effect of cooperation." Lin Zhicheng gave such a comment to the purchase.