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By-Health Realizing Revenue of CNY 4.381 Billion in the First Three Quarters on a year-on-year increase of 28.04%

On the night of October 24, BY-HEALTH Co., Ltd. (stock code: 300146, hereinafter referred to as By-Health or the Company) published the 2019 Q3 report. In the first three quarters of 2019, the Company realized revenue of CNY 4.381 billion, up 28.04% from the same period last year; its net profit attributable to listed company shareholders was CNY 1.191 billion, 12.56% higher than the prior year.

In the first three quarters of 2019, the Company allocated strategic resources to further tap the market with the “By-Health” protein powder as its master brand image product. As a result, the master brand maintained a growth momentum and saw a year-on-year performance increase of 9% or so. In the corresponding period, the hero product “KEYLID” maintained a sound market performance, up about 50% from a year earlier. Through sustainable targeted marketing and promotion, categories of “Jian Shi Jia” were mounting stably. Life-Space strove to promote business integration and expedite domestic channeling, which initiated resource allocation nationwide in July in particular. By adopting the strategy of driving sales of all categories by “hero products”, the Company further increased the percentage of new arrivals and exploited the potential for niche expansion.

In research & development, the Company spared no effort to collaboration and innovation in “new functions, new ingredients and new techniques”. The Company duly co-founded “Nutrition and Anti-aging Research Centre” with Shanghai Institute of Nutrition and Health of the Chinese Academy of Sciences and entered into a partnership with 4 top ingredient suppliers in the world including BASF, Fonterra Limited, DuPont Nutrition & Biosciences and IFF Health to carry out the research on anti-aging and nutritional intervention together.

In addition, By-Health Nutrition Discovery Center was duly open to consumers in September. By building Transparent Factory and Nutrition Exploratorium , the Company aimed at setting up a two-way communication channel between consumers and enterprises to further develop its brand power and service power.

Confronted with a tough external market environment in the first three quarters of 2019, the Company kept coping with hardships and challenges with a cool head. In the fourth quarter, the Company will continue to consolidate many moves, adopting “hero product” strategy and e-commerce brand strategy 3.0, as well as building multiple channels such as mother & baby channels, to name a few, thereby to pave the way for market segments and pile up energy for growth.